Whenever someone decides to put up a website or a business online, just as many questions starts clouding his or her mind pre-launch as there is after the website is live. Depending on how big is the business your website is going to support, there has to be a market big enough to receive it or else risk using up your resources without many results because you haven’t done your pre-launch duties. Continuar leyendo “Pre-Launch Tips For Any Upcoming Websites”
Internet is flooded with online stores cutting across industries. From the latest gadgets to pet care products you can find almost anything you need on these stores. Both small and big businesses are starting their online stores but the sad part is majority of these stores are poor on the customer experience. The reason – they do little research on the user-experience and simply put up some products with a shopping cart. Here we shall discuss five of the most annoying customer experiences on online stores and how you can get rid of them. Continuar leyendo “5 Annoying Customer Experiences On Online Stores”
We have all heard it stated that content is king online. This is very true. Content is our means of communicating. It is the means by which we tell our website visitors about our thoughts, ideas, causes, products, and services. It is our device, per se, for converting prospects into customers. For this reason, content marketing is of the utmost importance, especially for online business.
The quandary, however, is consistently creating content that is better than ordinary. It needs to be fresh, interesting, and informative, yet concise. The goal, therefore, is to give the customers the information they need as quickly as possible, while maintaining the quality of the content. We need to answer our customers’ (and prospective customers’) most pressing questions. Anticipating and answering additional concerns they may have later is an added plus. All of this needs to be done in a manner that secures top search engine rankings for your website. After all, without the use of appropriate keywords, prospective customers will not be able to find you when they complete a web search.